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The Royals
The Royals

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Published in

Everybody Knows

·Oct 21, 2021

Turning life lived sans booze into a lifestyle.

[Scene opens in a low-lit dining room at a restaurant. It’s a bustling but ‘reservation only’ place. At a table of six, someone has just handed back a wine menu to the waiter.] WOMAN: I’m all good, thanks. EVERYONE ELSE ON THE TABLE: [Immediately, talking over each other] You’re not…

7 min read

Turning life lived sans booze into a lifestyle.
Turning life lived sans booze into a lifestyle.

7 min read


Apr 8, 2021

It’s been how long? The Royals’ take on a year of Coronavirus

A year ago we set The Royals a task to creatively respond to coronavirus. Exactly 12 months on, we’ve set a new Royals challenge — respond to the statement “coronavirus is now like … ‘. Here’s what we came up with. Ken Sum _________________________________________________________________ Coronavirus is now like… Nervous as…

4 min read

It’s been how long? The Royals’ take on a year of Coronavirus
It’s been how long? The Royals’ take on a year of Coronavirus

4 min read


Published in

Everybody Knows

·Dec 23, 2020

I’m officially an adult and hobbyless. What’s wrong with me?

In a big year, this year’s birthday was a big one for me. I turned 25 which, in my mind, is when you enter adulthood and level up to a fully-fledged member of society. People say you become an adult when you turn 18. …

Hobby

6 min read

I’m officially an adult and hobbyless. What’s wrong with me?
I’m officially an adult and hobbyless. What’s wrong with me?
Hobby

6 min read


Published in

Everybody Knows

·Oct 15, 2020

Lose Yourself: How improv taught me to embrace the unknown

My heartbeat is like a rhythmic thunderclap in my chest. I’m apprehensive and restless. I’m standing in a room behind the stage of a small theatre with 10 others. We’re about to perform a show that none of us know the lines to. …

Improv

6 min read

Lose Yourself: How improv taught me to embrace the unknown
Lose Yourself: How improv taught me to embrace the unknown
Improv

6 min read


Published in

Everybody Knows

·Sep 3, 2020

Breaking Bad: Learning to surf chaos

Think about the year so far… Fires. Floods. Planes grounded. Cities locked down. Jobs lost. Kids homeschooled. Super accounts drained. Skyrocketing national debt. And for many, loved ones lost. If there was a maxim that 2020 has rammed home, it is surely this: “Want to make God laugh? …

6 min read

Breaking Bad: Learning to surf chaos
Breaking Bad: Learning to surf chaos

6 min read


Published in

Everybody Knows

·Aug 6, 2020

How kindness makes for better creativity

This is a story about creativity. Not a blockbuster campaign or a celebrity-fuelled spectacle. But a poignant idea that was born into the world at just the right moment. It’s a simple, inclusive idea. Something anyone can do, and it celebrates First Nations’ people and encourages learning and respect in…

6 min read

Everybody Knows Edition 59: How kindness makes for better creativity
Everybody Knows Edition 59: How kindness makes for better creativity

6 min read


Published in

Everybody Knows

·Jun 12, 2020

Throw Away the Script: What Mike Leigh’s filmmaking can teach creatives

Throw Away the Script: What Mike Leigh’s filmmaking can teach creatives Recently I watched Mike Leigh’s Life is Sweet. It was a recommendation that director Dylan Harrison of Hooligan Collective made when we were on a shoot for Charles Darwin University. We were filming real uni graduates — not actors…

Filmmaking

7 min read

Throw Away the Script: What Mike Leigh’s filmmaking can teach creatives
Throw Away the Script: What Mike Leigh’s filmmaking can teach creatives
Filmmaking

7 min read


Published in

Everybody Knows

·May 7, 2020

Creative Confidence: Backing ideas in the time of COVID-19

Humans don’t deal with uncertainty well. We like to have a plan, a timeframe and a light at the end of the tunnel. When we lose our confidence, we shut down. The COVID-19 crisis has seen markets crash and business stall. …

Creativity

5 min read

Creative Confidence: Backing ideas in the time of COVID-19
Creative Confidence: Backing ideas in the time of COVID-19
Creativity

5 min read


Published in

Everybody Knows

·Apr 1, 2020

Alone, Together: The Royals’ response to the coronavirus crisis

COVID-19 has changed us. So, as The Royals settled into isolation, we set a challenge. Creatively respond to the statement ‘coronavirus is like…’. Here’s what we came up with. - Ken Sum This fetish of the apocalypse I’ve been carrying for years Has started feeling real enough to peel away my…

Covid-19

8 min read

Alone, Together: The Royals’ response to the coronavirus crisis
Alone, Together: The Royals’ response to the coronavirus crisis
Covid-19

8 min read


Published in

Everybody Knows

·Mar 24, 2020

The Age of Agency: Why brands need you more than you need them

“Don’t buy this jacket.” And then all the reasons why you shouldn’t. That was the full page ad in the November 25, 2011 issue of The New York Times. On Black Friday no less. Patagonia proved that they stood for something more than really cool, really comfy outerwear. It’s just…

6 min read

The Age of Agency: Why brands need you more than you need them
The Age of Agency: Why brands need you more than you need them

6 min read

The Royals

The Royals

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